Tips for Creating SEO-Friendly Articles

If a company wants to implement, one of the best initiatives for marketers is to create content marketing articles.

Why is that? Because, with the right article content, websites can rank high on search engines.

In addition, informative and SEO-friendly articles can be a way for companies to increase their customer loyalty.

But how do you create SEO-friendly article content? Check out the tips and steps below.

1. Do keyword research

To create SEO-friendly articles, the first thing marketers should do is conduct keyword research.

This initiative is needed so that the writer can find out the keywords used by the audience in search engines.

If they use the right keywords, the article can occupy a high position on Google and be read by many audiences.

To do this, marketers can use special tools such as Ahrefs to find keywords that are often used by audiences.

After that, they can directly place it in the website content.

The keyword in question does not have to be one word, but can consist of 2 or more words. 

2. Think about the structure of the article

According to Neil Patel, the next thing marketers need to do to create SEO-friendly articles is to think about the structure of the article.

Indeed, a well-structured article will make it easier for Google to understand the content well and rank higher.

To have a good structure, articles can use short paragraphs and include headings.

Articles can also be formed into several parts so that they don't seem too long and difficult to read.

3. Create articles that are not too long

As Glints has explained, content is one of the keys that can determine a website's position in search engines.

Articles published on blogs or websites must be original. Marketers can also create articles based on topics from the results of keyword research that has been done.

However, one of the most important tips for creating SEO-friendly articles is to create content that is not too long.

In addition, make sure that the published content is of high quality and easy to read by everyone. This is especially true when considering that not everyone has competence in the same field.

Pay attention to the writing structure and message delivery to make the writing easier to digest.