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If a company wants to implement, one of the best initiatives for marketers is to create content marketing articles. Why is that? Because, with the right article content, websites can rank high on search engines. In addition, informative and SEO-friendly articles can be a way for companies to increase their customer loyalty. But how do you create SEO-friendly article content? Check out the tips and steps below. 1. Do keyword research To create SEO-friendly articles, the first thing marketers should do is conduct keyword research. This initiative is needed so that the writer can find out the keywords used by the audience in search engines. If they use the right keywords, the article can occupy a high position on Google and be read by many audiences. To do this, marketers can use special tools such as Ahrefs to find keywords that are often used by audiences. After that, they can directly place it in the website content. The keyword in question does not have to be one word, but can consis